Top 5 Beauty Retail Apps on Android in Greece: Q1 2024

In the first quarter of 2024, the top beauty retail apps on the Android platform in Greece showcased diverse trends in downloads and active users. Here’s a breakdown of their performance:

Παλιά έκδοση - Sephora saw a varied trend in weekly downloads. Starting with around 1.4K downloads in early January, the app peaked at 2.5K downloads in the first week of February. However, it experienced a significant drop towards the end of March, falling to as low as 152 downloads.

Notino: perfumes and cosmetics displayed steady download numbers throughout the quarter. The app started with 695 downloads in the first week of January, saw a peak of 1.6K downloads twice, once in late January and again in early March. Active users exhibited a slight fluctuation, starting at 4.2K and peaking at 5.4K in the week of January 22, before ending the quarter at around 3.3K users.

Sephora - Make-up, Beauty had a notable increase in downloads towards the end of the quarter. The app recorded 2.4K downloads in mid-March, which surged to 7.2K by the end of March. Active users also showed a substantial rise, moving from 1.5K to 5.1K in the same period.

CHARLOTTE TILBURY experienced modest download numbers throughout the quarter. Starting with 38 downloads in the first week of January, the app saw a small peak of 124 downloads in late January. Active users remained relatively stable, hovering around the 80-user mark by the end of March.

BEAUTY BAY had a consistent performance in terms of active users, beginning with 87 users in early January and slightly increasing to 168 users by the end of March. Download numbers were relatively low but showed a small peak of 81 downloads in late January.

These insights are based on data from Sensor Tower. For more in-depth analysis and additional insights, visit Sensor Tower’s website.